Розвиток соціального підприємництва як тренд українського бізнесу

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he article discusses the topical issue of the development of social entrepreneurship as a trend of
Ukrainian business. The article analyzes the scientific works of Ukrainian and foreign researchers and specialists on
defining the interpretations of the definition of «social entrepreneurship» and offers the author's interpretation of this
concept. It was determined that social entrepreneurship is gaining more and more importance for the balanced
development of the world economy, the growth of its influence on the effectiveness of regional management was noted.
The conditions related to social entrepreneurship were studied, in which the most important requirement is the
innovative nature of the activity, and the reasons for the inefficiency of individual social institutions were determined.
Social enterprises are becoming the main leaders of the ideas of the formation of the «middle class», gender and age
equality in labor relations. The management model of social enterprises is based on the development of mutual relations,
the active exchange of employees between the commercial and social sectors, and the formation of new business
practices. On the basis of the conducted research, the main features of social entrepreneurship are highlighted and the
main sectors in which social entrepreneurship is most widespread in Ukraine are determined. The following were noted
as key recognitions: the primacy of the social mission over commerce, innovation and innovativeness in combining
social and economic resources, sustainable economic efficiency and self-sufficiency. The leading trends of social
entrepreneurship in American and European countries were studied. It was determined that the development of social
entrepreneurship abroad is associated with the transformation of the activity models of traditional volunteer and
charitable organizations that have acquired features of social business. The directions and types of activities of social
organizations in Ukraine are analyzed. The description of functioning social enterprises in Ukraine is given. A
monitoring study of the state of public organizations in the Zaporizhia region was conducted, which showed that the
largest number is in the regional center of the city of Zaporizhia. The analysis of public organizations of the Zaporizhia
region was carried out by organizational and legal form according to the register and official name.