APPLICATION OF NEW KNOWLEDGE ON STATE REGULATION OF HEALTH AND WELLNESS TOURISM IN UKRAINE

Опис

The need of the society to ensure health of the population, knowledge about the
presence of a variety of natural and man-made medical resources created the basis
for the intensive development of health and wellness tourism in Ukraine. Objec-
tively, the market conditions of management in this area orient the producers of
health and wellness tourism services towards reimbursement of expenses and the
achievement of economic benefits from activities by providing services according
to the level of solvency of their consumers. In this process, the problem of having
access to vital resources that provide a solution to health problems arises for a part
of the population with low or inadequate level of income. Therefore, an important
task of managing knowledge about the economic instruments of the state on issues
of ensuring, strengthening and restoring the health of the population is to create
opportunities for the availability and timeliness of health resort treatment and reha-
bilitation of this category of citizens. The effectiveness of knowledge management
depends not so much on the measures taken, but on the awareness of consumers
about the conditions for receiving health and wellness services, on the organization
of their provision and their financial availability.