• ELEMENTS OF VISUAL IDENTIFICATION IN BRAND PRESENTATION

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Abstract
The analysis of modern literary sources demonstrates that studying of visual identification elements is considered by
authors of scientific researches in the aspect of their use for business-structures. Specific sectors of human activity and the art
sphere are either ignored or not taken into account. But some art spheres have their own specific peculiarities that can add design
theory by the new view on a series of classic definitions and paradigms.
The article considers visual identification elements in the classic design theory and additional visual identification el-
ements on the example of a genre sphere of human activity in music art. The problem arose at describing visual identification
elements of music groups that influence the formation of their brand. There are determined several visual identification elements,
inherent to creative groups, working in the sphere of audiovisual art.
The tasks, set at the research:
– analysis of literary sources in the research problem;
– analysis of visual materials for revealing certain signs;
– determination of additional visual identification elements, inherent to creative groups, working in the sphere of audio-
visual art;
– brief description of obtained results.
Research methods: review of literary data in the topic; collection of a sampling of designs objects; observation and com-
parison of design objects from the collected material.
Results: there are offered additional visual identification elements of the thematic activity spheres in music art.
Scientific novelty: an ordered list of visual identification elements, both common and additional, used for brand creation.
Practical importance: the offered list of graphic identification elements may be used in scientific studies; in the learning
process at studying the research topic at preparing learning and methodical manuals in graphic design.

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ELEMENTS OF VISUAL IDENTIFICATION IN BRAND PRESENTATION

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Дата публікації:

2020

Бібліографічний опис:

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Видавець:

«EUREKA: Social and Humanities» Number 1 (2020)

Ключові слова:

visual identification, brand, music group, merch, corporative style, advertising, logotype

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